How to Make a Media Kit for Your Blog

Sunday, July 19th, 2009 at 8:33 am

When your blog has finally grown and gathered a strong enough following for you to make a bolder move towards monetizing it, that’s when you should start thinking of putting up a media kit for your site. An essential tool for people who want to make money blogging, media kits are your very own launching pad for promoting your blog to advertisers who might want to grab a spot on your site.

Of course, you can’t just put out any sort of media kit and hope for the best results. Your kit should be written in such a way as to entice advertisers and convince them that your blog is a good place to invest their money in. Here are some time-tested rules on how to create a media kit that can boost your site’s revenue:

1. Keep it simple
The last thing you want to do is sound like an academic snob on your media kit. When you start writing for it, string your ideas together using succinct sentences and simple phrasing and wording. Trust us: advertisers don’t want to decode your media kit, so make everything as short, simple, and straightforward as possible.

2. Include your blog’s profile and stats:

Make a clear stand on what your blog is all about. What’s the general theme that your posts are running with? Is there a specific area within your niche that you specialize in? What can your readers expect to get from your blog when they visit it? These are the questions that your blog profile should be answering, since advertisers will definitely want to know more about your site and if they’re a good fit for you. Don’t forget to include statistics that show just how many visitors you have, and how many backlinks trace back to your site.

3. Give clear information on your ad packages:
Your ad packages are the heart of the matter here, so do your best to make all the information about them as clear as possible. If an advertiser is impressed by the exposure that you can provide for their ads, they’ll definitely want a spot in your blog. Show on your media kit how much your packages are, what the button and banner sizes are, and where they will be positioned in your blog.

4. Create a page exclusively for it:
Don’t just make an entry and hope advertisers will notice. Instead, make an entire page that contains nothing but your media advertising kit, and of course, all the details relevant to it. Put up an extra tab on your site, or, if your template doesn’t enable that, create a link that will direct advertisers right where your kit is.

Now that you’re all game to seriously make money blogging, creating a media kit should be one of your priorities. This way, advertisers will be aware that you’re willing to accommodate them in your site, and that your blog is the perfect place for them to put up their ads in.

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